DedCool (17)

DedCool is a Los Angeles-based fragrance brand founded in 2016 by Carina Chaz, committed to creating gender-neutral, vegan, cruelty-free scents that break traditional fragrance norms. The brand emphasises clean formulations — for instance, water-free fragrances, plant-based ingredients, biodegradable by-products, and FSC-certified recyclable packaging. What sets DedCool apart is the idea of “scents to live in” — not just perfumes, but everyday layers of fragrance that extend into laundry detergents, room sprays, car fresheners and body care. The core offering is built around signature fragrances like “Milk”, “Xtra Milk”, and “Taunt” designed for layering or solo wear. With its modern aesthetic and sustainable focus, DedCool appeals to environmentally conscious consumers who value personal expression and versatility in scent. Show Less